Market research begins with questions such as “What’s my expertise? How can I help people achieve their goals?” Then ask the question, What niche makes the most money?
Make sure that you have an audience of at least 10,000 people. While it’s good to be specific, it’s important to not exclude too many people, the majority, from your goal.
Niche marketing is important because it helps you define, refine, and up-level your business communications.