A signature offer is the heart of your business…something you are passionate about and can see yourself doing for a long time.
Spot-on branding will lead to prices increases because it will help you attract those who value your expertise and book with you quickly
When someone asks you for a discount, you absolutely don’t have to give them one. This is entirely up to you. You can offer payment plans, customization, free offer, etc. Never dis-count yourself or what you bring to the table.