When branding goes wrong, that means you’ve confused people. The message must align with the products and services
Tag Archives: branding
Why Branding is Important
You must create an identity that separates you from your competition. This is why branding is important! It’s a communication tool!
What Branding Means
Branding identifies a person or business beyond logos, color schemes, and fonts. This identity helps you stand out from the crowd and viscerally attract those you’re meant to work with. First, when done correctly, the brand message compels a snap decision and a gut reaction. For example, you’re driving, and you see a red light. Continue reading “What Branding Means”