Aiming toward your most lucrative niche is a great way for you to increase sales. Many small business owners make the mistake of trying to appeal to everyone, and as a result, they end up appealing to no one. By narrowing your focus and targeting a specific group of consumers, you can create marketing materialsContinue reading “How to Increase Sales with a more Lucrative Niche”
Market research begins with questions such as “What’s my expertise? How can I help people achieve their goals?” Then ask the question, What niche makes the most money?
Make sure that you have an audience of at least 10,000 people. While it’s good to be specific, it’s important to not exclude too many people, the majority, from your goal.