Get your Holiday Hustle On! (Part 1)

A Holiday Hustle means buckling down and focusing on your sales goals for the holiday season. This is one of the busiest times of year for small business owners, so you’ll need to be assertive in your marketing efforts and make the most of every opportunity. Here are a few tips to help you get your Holiday Hustle on!

1. Make a plan.

It’s essential to have a strategy for achieving your sales goals. Decide your tactics, and create a timeline to stay on track. For me, I like to have a sales goal. Then, I look at my offerings and work backward.

Say I want to make $500.

And I’m a wreath crafter who charges $100/wreath.

On the surface, that tells me I need to sell five wreaths.

But when I look back at my history, one of every two prospective people usually becomes buying customers. That means I need to focus on reaching out to 10 people, knowing that 5 of them will close.

2. Start early.

The sooner you start planning and marketing, the better your chance of meeting your targets. Please get your campaigns up and running before Thanksgiving and keep them going through the end of the year. But since I’m writing this at the beginning of December, it’s OK to start today.

Brainstorm and reach out to satisfied customers, aka people who are purchased before. Do you have any new product offerings? Mention those and see if they’d like to buy. Or, if you’re a service provider, set up free check-in calls, find out their needs, and customize programs just for them.

Consumers are already thinking about holidays, so take advantage of that by targeting your marketing to holiday shoppers. Offer special deals and promotions, create seasonal content, and target your ads to people most likely to buy from you.

Depending on your business, this could be a challenge. Retailers and product sellers have something tangible that’s easiest to grasp. Service providers like myself need to think outside of the box. The most crucial idea is to keep the niche small—the smaller the niche, the more manageable your marketing is during this stressful holiday. Don’t worry about selling to everyone. Focus on meeting your holiday sales goal.

4. Use social media wisely.

Social media is a powerful tool for reaching potential customers but it can also be a lot of work. Ensure you’re using it effectively by creating exciting content, running ads, and engaging with followers.

Make sure to advertise on the right platforms. For example, if you’re B2B, you might prefer LinkedIn. But if you’re B2C, you might choose Facebook. This depends! I recommend working with a social media expert to craft your holiday strategy. Make sure they help you track ROI, so you know which ads bring in the most sales.

5. Stay ahead of the competition.

It’s important to know what your competitors are doing so you can stay one step ahead. Monitor their online activity, see what deals they’re offering, and find ways to differentiate yourself from them.

Years ago, I had an oil company as a client, and they were the best in staying ahead of the competition. They knew their competitors’ strengths and weaknesses and learned to look for gaps in their offerings. Then, they’d respond to those gaps with furnace cleanings, maintenance plans, etc. They fulfilled the customers’ needs, grew the business, and built a reputation for excellent responsiveness and service.

In Conclusion

Thank you for reading my blog post on increasing sales during the holiday season, and check also this article on decreasing expenses. I hope that you found these tips helpful and will be able to apply them to your own business. Watch out for next week’s article! I have four more ideas to help you get your holiday hustle on! If you have any questions or need help implementing these strategies, please don’t hesitate to contact me. Apply for a free consultation here. Thanks again!

How to make the most of Giving Tuesday

On the Tuesday following Thanksgiving, Americans all over the country come together to celebrate generosity. It’s a day when we set aside our interests and focus on giving back to our communities.

This year, Giving Tuesday falls on November 29th (today!). If you’re looking for ways to get involved, here are some ideas to get you started.

Give back to your community by donating goods or services to local charities or non-profits.

I work with a lot of contractors. If you’re a contractor, choose one or two of your favorite charities and see if you can donate your time. You may be able to help out by doing some repairs or renovations for the charity or by teaching a class or workshop on a particular skill.

If you’re a business service provider, check out this article about increasing sales and while you’re at it, check this one on decreasing expenses. See if you can donate your time or services to a local charity or non-profit. You may be able to help out by offering your expertise in a particular area or by spreading the word about their organization and how they help.

Visit a local soup kitchen to volunteer your time.

Soup kitchens are the busiest during the holidays because people want to give back to their community and help those less fortunate. Many people also go without food or meals during the holiday season, so soup kitchens see an increase in visitors.

How about this? Volunteer after the holidays.

Soup kitchens typically need volunteers year-round. You don’t need to bring a big group with you. Or, you can join up with a local group from a church or with co-workers. Volunteer service bonds people, and it’s fun too. You get to meet new people, learn something interesting, cheer yourself up or cheer up another person.

Practice Gratitude

Giving Tuesday highlights the importance of practicing gratitude. Notice the people around you and share when and how you can. Here are five ways to fuel your Giving Tuesday energy throughout the year.

  • 1. Keep a gratitude journal and write five things you’re grateful for daily.
  • 2. Say thank you to the people who have done something nice for you.
  • 3. Practice mindfulness and be aware of all the good things in your life at the present moment.
  • 4. Pay it forward by doing something nice for someone else and expecting nothing in return.
  • 5. Donate to a charity in thanks for all the blessings you’ve received.

Remember to thank your colleagues and customers on Giving Tuesday!

As of this writing, I’m still considering ideas to thank my colleagues and customers for a great 2022. Some entrepreneurs like myself prefer to give gifts or cards. I’m thinking of creating a special event to get ready for 2023. I love to help people brainstorm and strategize. That’s incredible energy, especially with equally creative and charged people around you. Please keep a lookout for my upcoming event. I’ll share an invite. No worries about that!

In Conclusion

Thank you for reading my blog post on Giving Tuesday. Today is a special day in the United States when we celebrate generosity and giving back to our communities. I hope this article has given you some ideas about how you can get involved and make a difference. If you need help with this, always feel free to reach out to me. Apply for a free consultation here.

Small Business Grants

Small business grants can be an excellent way for businesses to get the financial assistance they need to start or grow their company. However, many entrepreneurs don’t know how to apply for these grants or what types of grants are available. This blog post will discuss grants and how you can apply for one!

What are small business grants, and what do they do for businesses?

Small business grants are financial awards given by the government or other organizations. These grants can be used for various purposes, such as starting a new company, expanding an existing business, or purchasing new equipment or supplies.

Who can apply for a grant, and what is the process like?

Small business grants are available to companies of all sizes and industries. Applying for a grant typically involves submitting a proposal or application to the organization providing the grant. The proposal should outline the business’ plans and how the money will be used.

Does having a business loan make me ineligible for applying for a grant?

No, having a loan does not make you ineligible for applying for a grant. Many companies use both loans and grants to finance their operations. However, the terms and conditions of each loan and grant will vary, so it is important to review the specific requirements before applying. To learn more about business loans, please click here.

If you’re in Connecticut, you might want to check out the CT Small Business Boost Fund. The ineligibility list says nothing about grants. Go to

How much money can you receive from a grant?

The amount of money you can receive from a grant varies depending on the program and the size of your business. Typically, the grants range from $1,000 to $50,000.

Are there any disadvantages to receiving a grant?

There are no real disadvantages to receiving a grant besides the fact that you may have to compete with other organizations for funding. However, it is essential to note that not all companies are successful in securing a grant, so it’s vital to have a well-thought-out proposal.

What are some of the different types of grants available to organizations, and what are their requirements?

Various types of grants are available, each with its requirements. Some of the most common types of grants include:

1. Start-up Grants: These grants are designed to help businesses with start-up costs, such as marketing, research, and development.

2. Expansion Grants: These grants are designed to help businesses expand their operations by purchasing equipment or hiring new employees.

3. Equipment Grants: These grants help businesses purchase new equipment or supplies.

4. Training Grants: These grants are designed to help businesses train their employees in new skills or technologies.

How does one find grants that apply to them and their company’s needs?

One of the best ways to find grants is to search online. Several websites list different grant programs and their requirements. You can also contact your local Chamber of Commerce or economic development organization for a list of available grants.

In Conclusion

Small business grants can be an excellent way for companies to get the funding they need to start or grow their company. However, knowing how to win a grant and what the process entails can be challenging. This article outlines what small business grants are, what you need to do to apply for one, and some things you should consider before applying. We hope this information will help you navigate the process of seeking financial assistance for your small business.

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