Love is in the Air: Creative Valentine’s Day Promo Ideas to Show Your Customers You Care

Valentine’s Day is an excellent opportunity to show your customers some love. If you’re looking for promotional ideas to make the most of this holiday, I’ve got you covered. Check out my top tips for small businesses below. It’s not too late to plan something!

Offer a VIP Deal on your products or services for Valentine’s Day

The Valentine’s Day season reminds us to express gratitude to those around us. It’s not just for lovebirds!

Be creative. You can offer a VIP Deal, promotion, or even gifts to show your gratitude for amazing clients and customers. Think about what people need and see how you can provide it in a fun and thoughtful way.

Create a special Valentine’s Day package for your products or services.

This Valentine’s Day isn’t just for romantic love. What about loving yourself? That’s so important to step back and mindfully care for ourselves too. Surprise your clients with a self-care package! Show them how much you appreciate their contribution to your success. Any business, even a construction or manufacturing business, can offer self-care-focused products and services designed to pamper and empower customers. Be creative!

Give the gift of self-reflection with specialized resources and guidance that encourage self-growth and personal development. With this package, your clients can relax and enjoy themselves while discovering fresh perspectives on achieving success in their businesses and lives.

Donate to a charity in honor of Valentine’s Day.

This Valentine’s Day, make a difference with your donations. Here’s my favorite…

The Animal Rescue Foundation (ARF) provides desperately needed services to thousands of cats and dogs annually. My husband and I adopted our dog Diezel (in Heaven now) in 2004. Before we adopted him, he had a rough four months of being homeless and eventually getting rushed to the Vet because of Parvovirus.

The people at ARF could have taken him to a local vet and had him euthanized. But ARF is a no-kill animal shelter, so that was out of the question. They took him to the ER in the middle of the night in the rain, several towns over. The bill must have been outrageous as he had to stay overnight getting IV fluids and being treated.

Although he’s been gone for many years, I still think of him daily. He was my troublemaker, pizza and iced mocha latte stealer, big furbaby, and protector. If it weren’t for ARF giving him a chance, I would never have had him.

Animal Rescue Foundation offers shelter, food, support, foster home placements, and more to animals who would otherwise be without a forever home.

Donating to Animal Rescue Foundation this Valentine’s Day will show unconditional love for homeless animals needing a loving home. It’s simple: show your love for animals in honor of the Day by donating to Animal Rescue Foundation.

In Conclusion

Celebrating Valentine’s Day doesn’t have to be complicated or expensive. You can offer a discount on your products or services, give away a freebie with every purchase, create a special Valentine’s Day package, run a social media contest, or donate to a charity in honor of the holiday.

These promotional ideas will help show your customers how much you appreciate their business and encourage them to continue supporting your small company. If you need help developing more fun promotional ideas for your small business, contact me. I’d be happy to share more creative ways that you can show your customers some love this Valentine’s Day (and all year round).

Working from Home and Attaining Balance

While plenty of us are headed back into the office, COVID proved to our employers that flex time and working from home are doable. We’re still productive at home!

Working from home can be a great way to juggle work and family responsibilities. However, it can also come with its share of challenges. While many of us figured out some strategies during COVID, there’s always room for improvement. Here are some tips you might not have tried yet.

Set A Schedule And Stick To It

One of the most important things you can do is set a schedule that works for your lifestyle and stick to it. I use Calendly so clients can book sessions with me without the back and forth. Once booked, Calendly sends them a confirmation email and calendar invite. Then, they get friendly reminders (along with the Zoom link) 1 hour and 5 minutes ahead of their appointment.

When creating your schedule, make sure you factor in breaks throughout the day, time for meals, and some time for yourself as well! I’ve done pretty well with this. I don’t offer sessions before or after the kids go to school. But I need to carve out time for lunch, so I need to improve my calendar.

Create An Office Space

Having an office space separate from the rest of the house is essential in helping to establish boundaries between work and home life. Whether it’s a spare room or just a corner of the living room, having an area dedicated solely to work will make it easier for you (and your family) to differentiate between when you’re available for work vs. when you should be spending time with them.

Right now, I’m using a spare bedroom that’s usually my mom’s bedroom when she visits from the Philippines. When she returns in May, I have a second workstation in the finished basement or book a shared work desk in my town’s co-working space.

Always create a plan A, B, and even C. Having a designated workspace will also help keep distractions at bay so that you can stay focussed on getting tasks done quickly and efficiently.

Communicate With Your Family Members

If you have young children, teenagers, or other family members living with you, they must understand your expectations when working from home.

Some parents jokingly tell their young kids not to interrupt them unless “someone is bleeding or you need to call the ambulance.” This isn’t funny! If your kids are too small to take care of themselves, set up a play station in your office and take frequent breaks. If you can hire a helper, do so.

Share your calendar with your family so they know when you’re unavailable. And communicate to your spouse or partner the nights they need to prepare dinner so you can come out of your office with food ready to go when you’re tired after a long day.


Working from home can offer flexibility but unique challenges—especially when trying to maintain a healthy balance between work and family life. By setting up a schedule, creating an office space, and communicating clearly with family members, entrepreneurs can find success in managing both their professional lives as well as their ones while working remotely! Ultimately, this balance ensures that everyone feels supported while allowing each person to pursue their professional goals without feeling overly stressed or overwhelmed by either side of their lives.

Would you like to talk about this? Please reach out and book a free consulting session with me. I’m happy to speak with you!

Social Justice Entrepreneurs

Regarding social justice, entrepreneurs have a unique opportunity to make a positive impact in the world. As business owners, we have more control over our operations and can often implement social justice causes into our activities. Doing so is not only beneficial for society but can also be beneficial to the entrepreneur’s business as well. Let’s examine why social justice should be part of your business plan and what that entails.

The Benefits of Incorporating Social Justice

Incorporating social justice into your business activities has numerous benefits. Firstly, it helps foster an intentional environment for customers, employees, partners, and other stakeholders. You want to highlight what your company stands for and lead with this. Doing so can help attract other people/organizations with similar passion projects.

Additionally, being socially responsible improves customer loyalty – customers are likelier to stick with companies that take a stand for what they believe in. It also strengthens relationships between businesses and the community – people will trust and support your efforts when you demonstrate that you care about making the world better.

Finally, incorporating social justice into your business activities can help improve employee morale – seeing that their employer is doing something good for society can make them proud to work there.

How To Fold Social Justice Causes Into Your Business Activities

There are several ways you can incorporate social justice causes into your business activities. One way is through corporate philanthropy – donating money or resources to organizations or initiatives that are doing good in the world.

I think it’s great when a company announces who they’re donating to after the big sales launch instead of before the big sales launch. When they talk about it before the launch, that donation appears to be part of the sales pitch instead of donating from a purely no-strings-attached place.

Another way is by implementing policies within your organization that promote diversity, equity, and inclusion (DEI). This means creating an environment where everyone is treated fairly regardless of gender identity, race, religion, or other factors.

You could consider partnering with organizations or initiatives focused on making a positive impact in the world – this would give you access to valuable resources and additional ways to reach potential customers or investors who share the same values.

Please don’t do it for the Brownie Points!

People can see right through superficial marketing campaigns. Hence, when I say incorporate social justice, do it from a place of generosity instead of thinking of what’s “marketable” or “good PR.”

A big platform can help you raise awareness about the causes you care about. Perhaps you can co-host fundraisers or collaborations that draw attention to social justice causes.

Are you big on Diversity and Inclusion? Don’t make a marketing splash about this topic because this looks false. Your transparent actions, offerings, content, hiring trends, etc., will demonstrate your commitment to DEI.


Incorporating social justice causes into business activities has many benefits – from strengthening relationships between businesses and communities to improving customer loyalty and employee morale – all of which can ultimately lead to tremendous success for entrepreneurs in the short and long term. So if you’re looking for ways to make a positive impact while growing your business, consider folding some social justice causes into your activities today!

Would you like to talk about your favorite social justice causes? Please reach out. Let’s have a free consulting session soon.

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