Keep Your Business Growing

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It’s no secret that you must be open to new ideas to grow your business. However, many business owners hesitate to try new things for fear of failure. But the truth is, if you want your business to succeed, you must be willing to take risks and think outside the box. In this blog post, I’ll discuss some benefits of being open to new ideas and how they can help your business thrive.


One of the most significant benefits of being open to new ideas is the potential for increased innovation and creativity. When you’re open to considering new possibilities, you can uncover creative approaches or solutions that could positively impact your business. This could include finding a more efficient way of doing something, developing an innovative product or service, or finding a new way to reach potential customers.

Increasing Efficiency

Often, it can be easy to get comfortable with old habits and routines. We become accustomed to specific processes and procedures that may have worked in the past but may no longer be the most efficient or successful way of doing things. If you say, “This is how we’ve always done it,” it’s time to bring a fresh perspective. Don’t be afraid to call on a coach, SCORE, a Women’s Business Center, or an Entrepreneurial Center to ask for an experienced advisor. This way, you’re not trying to solve the issue from a biased approach. To increase efficiency, your coach may recommend new software, a new CRM program, or rearrange your space for better workflow.


Another benefit of being open to new ideas is that it can help you stay ahead of the competition. By staying on top of emerging trends, listening to customer feedback, and coming up with fresh approaches, you can ensure that your business remains competitive in the ever-changing market.

Most of my clients cannot stand doing market research, especially when they’ve been in the business for a while. “I know my market like the back of my hand! I know my market because I’m just like them!”

Conversations don’t hurt. Gathering feedback from your most satisfied customers can be vital in 1) building your relationships and 2) adding a new product or service.

Also, check out your competitors’ websites. What do they have that you don’t? How can you stand out from the rest? I always recommend focusing on quality and value over least-cost pricing. After all, someone will always say, “You’re too expensive.”

Stimulate your brain

Finally, being open to new ideas can help you stay motivated and inspired. Keeping your mind open to new concepts and approaches can lead to new perspectives, which can help keep your enthusiasm for keeping your business attractive and fun. Additionally, being willing to take risks can give you the confidence to make decisions and move forward in your business endeavors.

Your clients and customers feel your energy when working with you. Do they want to hear a “been there done that” Eeyore tone or one of enjoyment and inventiveness? I think you know the answer.


Ultimately, being open to new ideas can help your business succeed. It encourages innovation and creativity, which leads to increased efficiency and competitiveness. Additionally, it keeps you motivated and inspired by stimulating your brain with fresh perspectives and giving you the confidence to take risks. If you want your business to thrive, keep an open mind when considering new approaches or solutions to move your company forward. You never know what could be possible if you’re willing to explore outside traditional methods!

If you would like to brainstorm new ideas for your business, please get in touch with me. I’d love to see how I can best help.

Published by Janet Johnson, MBA | Business Advisor

Janet Johnson is a small business advisor and author of My Money Pivot: An Entrepreneur's Guide to Finding & Making More Money and this educational blog. All views expressed belong solely to Ms. Johnson and do not represent the views of her employer. The website,, is currently managed by Luz Marcos, Virtual Assistant.

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