Social Justice Entrepreneurs

Regarding social justice, entrepreneurs have a unique opportunity to make a positive impact in the world. As business owners, we have more control over our operations and can often implement social justice causes into our activities. Doing so is not only beneficial for society but can also be beneficial to the entrepreneur’s business as well. Let’s examine why social justice should be part of your business plan and what that entails.

The Benefits of Incorporating Social Justice

Incorporating social justice into your business activities has numerous benefits. Firstly, it helps foster an intentional environment for customers, employees, partners, and other stakeholders. You want to highlight what your company stands for and lead with this. Doing so can help attract other people/organizations with similar passion projects.

Additionally, being socially responsible improves customer loyalty – customers are likelier to stick with companies that take a stand for what they believe in. It also strengthens relationships between businesses and the community – people will trust and support your efforts when you demonstrate that you care about making the world better.

Finally, incorporating social justice into your business activities can help improve employee morale – seeing that their employer is doing something good for society can make them proud to work there.

How To Fold Social Justice Causes Into Your Business Activities

There are several ways you can incorporate social justice causes into your business activities. One way is through corporate philanthropy – donating money or resources to organizations or initiatives that are doing good in the world.

I think it’s great when a company announces who they’re donating to after the big sales launch instead of before the big sales launch. When they talk about it before the launch, that donation appears to be part of the sales pitch instead of donating from a purely no-strings-attached place.

Another way is by implementing policies within your organization that promote diversity, equity, and inclusion (DEI). This means creating an environment where everyone is treated fairly regardless of gender identity, race, religion, or other factors.

You could consider partnering with organizations or initiatives focused on making a positive impact in the world – this would give you access to valuable resources and additional ways to reach potential customers or investors who share the same values.

Please don’t do it for the Brownie Points!

People can see right through superficial marketing campaigns. Hence, when I say incorporate social justice, do it from a place of generosity instead of thinking of what’s “marketable” or “good PR.”

A big platform can help you raise awareness about the causes you care about. Perhaps you can co-host fundraisers or collaborations that draw attention to social justice causes.

Are you big on Diversity and Inclusion? Don’t make a marketing splash about this topic because this looks false. Your transparent actions, offerings, content, hiring trends, etc., will demonstrate your commitment to DEI.


Incorporating social justice causes into business activities has many benefits – from strengthening relationships between businesses and communities to improving customer loyalty and employee morale – all of which can ultimately lead to tremendous success for entrepreneurs in the short and long term. So if you’re looking for ways to make a positive impact while growing your business, consider folding some social justice causes into your activities today!

Would you like to talk about your favorite social justice causes? Please reach out. Let’s have a free consulting session soon.

Published by Janet Johnson, MBA | Business Advisor

Janet Johnson is a small business advisor and author of My Money Pivot: An Entrepreneur's Guide to Finding & Making More Money and this educational blog. All views expressed belong solely to Ms. Johnson and do not represent the views of her employer. The website,, is currently managed by Luz Marcos, Virtual Assistant.

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