If you missed it, last week, I shared five tips on how small business owners can successfully market their businesses during the holiday season. This is one of the busiest (and most critical) times of year for small business owners, so now is the time to double down on your marketing efforts and make sure you’re taking advantage of every opportunity that comes your way. Here are four more tips to help you get your Holiday Hustle on.
Think outside the box.
You need to be creative with your marketing efforts to stand out from the competition. Try something new or unconventional to grab attention and stand out from the crowd.
Here are three unique ideas you can use this holiday season.
1. If you want to stand out from the competition, offer unique gift ideas that aren’t found in most other stores.
2. Try using unconventional marketing methods, like a flash mob.
3. Get creative with your advertising and promotional materials. Use fun or festive designs to grab attention and stand out.
Keep your eye on the prize.
The holidays can be busy and stressful, but staying focused on your goals is essential. Stay organized and keep track of your progress so you can adjust your strategy as needed. Keep your sales goals in mind, and don’t get discouraged if you have a slow day. Every sale counts!
Are you a visual person like I am? Create a calendar to track your leads or closed sales. Each day, write down daily deals. At first, it may feel not very encouraging, but once you start bringing in more sales, you’ll feel inspired. This will jog your creativity and inspire you to action.
For example, this week, your goal was to close five new clients. But it’s Wednesday, and you’ve only completed two. What can you do between Wednesday and Saturday to gain three more? Can you start making calls? Sending emails? Reaching out to friends and family? Closing those proposals you sent out last week?
Make it personal.
As the holidays draw near, many businesses are looking for ways to boost their sales. Check out this article about increasing sales and while you’re at it , check this one on decresing expenses. One of the best ways to do this is by making your marketing personal and relatable. Consumers are more likely to buy from brands they feel connected to, so find ways to make your marketing feel like it’s coming from a friend rather than a faceless corporation. This can be done in several ways, such as sharing personal stories, using customer testimonials, or highlighting your team members on social media. Whatever approach you take, ensure that your branding is consistent across all channels so that your customers feel like they’re interacting with the same company regardless of where they are.
Rome wasn’t built in a day, and neither are holiday sales. Increase your chances of success by starting early and being patient as you work towards your goals. It’s OK to tweak your plans. I like to create milestones to work toward them bit by bit without getting overwhelmed. So, when I say be patient, I also say be patient with yourself!
Getting your Holiday Hustle on is all about putting in the extra effort to make sure you reach your sales goals. Following these tips, you’ll be on your way to a successful holiday season. Apply for a free consultation here. Happy hustling!
Janet Johnson is the author of My Money Pivot: An Entrepreneur’s Guide to Finding & Making More Money. Before becoming a coach, Janet gained seventeen years of experience in a family-owned manufacturing company. She also trained small business owners in Financial Management and Lean Enterprise through contracts with the State of Connecticut and the Small Business Administration for seven years.