Raving fans will stick with you through thick and thin. It may seem daunting, but it’s pretty simple. All you need to do is turn your customers into raving fans! In this article, we will discuss how to do just that. We’ll provide tips and tricks to help you create die-hard fans who will never shop anywhere else but with you!
As you read this article, I highly encourage you to check out the book “Raving Fans: A Revolutionary Approach for Customer Service.” It’s by Ken Blanchard and Sheldon Bowles. This is one of my favorite small business books!
1. What is a raving fan, and how can you turn your customers into them
A raving fan is incredibly passionate about your company or product. They will go above and beyond to promote your brand and are always eager to help. Turning your customers into raving fans is a simple process that the process can break down into three steps: engagement, education, and evangelism.
Engagement
What does engagement have to do with creating raving fans? Engagement is key to creating raving fans. When you engage with your customers, you build a relationship with them. This relationship is what will ultimately convert them into loyal advocates for your brand. It’s important to remember that not all customers are the same. It would help if you catered your engagement strategy to fit each customer’s needs and personality.
Education
Education is another crucial component of turning your customers into raving fans. When you educate your customers, you provide them with valuable information that will help them understand your product or service. This information will help them make informed decisions and more likely to purchase from you.
Evangelism
Evangelism is the final step in turning your customers into raving fans. When you evangelize your brand, you encourage your customers to spread the word about its greatness. This is an important step, as it helps get the word out to other potential customers. It’s also a great way to show appreciation to your existing customers.
2. The benefits of having raving fans
Raving fans are more likely to become repeat customers and may even refer their friends. Plus, they’re more likely to leave positive online reviews, which can help attract new customers.
It’s been confirmed repeatedly that people turn to reviews before they buy. A study by USA Today found that 62% of customers admitted they are influenced by online customer feedback, while the New York Times reported that 78% of TripAdvisor users say the site helps them plan trips.
Warm referrals are when someone is referred to your business by a raving fan, customer friend, or family member. They’re more likely to convert because they trust the person who referred them.
A study by Nielsen found that 92% of consumers trust recommendations from friends and family above all other forms of advertising. If you can turn your customers into raving fans, they will do your marketing.
3. How to create a customer experience that will make them want to become a raving fan
Creating a customer experience that will make them want to become raving fans is not as difficult as it may seem. Just remember the following four tips:
Make sure your customer service is top-notch.
No one wants to deal with rude, unhelpful employees. Make sure your customer service is friendly and efficient, and your customers will likely want to do business with you again.
For example, if you own a store, make sure your employees greet customers as they come in and offer assistance if needed. If you run an online business, ensure your customer service team is quick to respond to questions and concerns via email or live chat.
In short, go above and beyond to ensure your customers have a positive experience with your business.
Offer Free Resources
Another way to make your customers into raving fans is to offer them free resources. This could be anything from a guide on using your product or service to a list of tips for improving their lives. As a Profit Breakthrough Coach, I like to provide tips on how to increase sales and cut costs.
If you provide valuable information that your customers can use and benefit from, they’ll be more likely to recommend you to their friends and family. And the best part is that providing these resources is a great way to show your customers that you care about them and want to help them in any way you can.
Step up and Share Your Expertise
One of the best ways to turn your customers into raving fans is to share your expertise. When you offer helpful advice and tips, they feel like they’re getting something special from you.
One way to turn your customers into raving fans is to develop solutions to their biggest problems. If you can solve a problem they’ve been struggling with for a long time; they’ll be very grateful and likely recommend you to others.
Treat them to some fun!
I never say no to chocolate!
An unexpected treat in the mail or invitation to a special event keeps your customers on their toes.
Game Day Tickets for them and their family are perfect for sports fans.
Foodies love restaurant gift cards.
Fantasy football, anybody? March Madness?
Casino night? Bowling party? Kickball tournament?
You get the picture! Your client is a human being that loves to have fun. It doesn’t always have to be about business.
4. Tips and tricks for turning your customers into raving fans
- Start with a great product or service
2. Make it easy for customers to do business with you
3. Solve your customer’s problems
4. Surprise and delight your customers
Delighting your customers can include anything from surprising them with a gift to going out of your way to help them solve a problem. It’s essential to make your customers feel valued and appreciated and show that you care about their satisfaction.
Just make sure that what you do for your customer is unique to them. It’s always the thought that counts.
In Conclusion
It’s no secret that businesses want loyal customers who will stick with them through thick and thin. And while it may seem like a daunting task, turning your customers into raving fans is quite simple. All you need to do is create a fantastic customer experience that will make them want to become die-hard fans! Would you like some help with this? Feel free to reach out and apply for a free consultation.
Janet Johnson is a small business advisor and author of My Money Pivot: An Entrepreneur’s Guide to Finding & Making More Money and this educational blog. All views expressed belong solely to Ms. Johnson and do not represent the views of her employer. The website, MyMoneyPivot.com, is currently managed by Luz Marcos, Virtual Assistant.