Spot-on branding will lead to price increases because it will help you attract those who appreciate you as you are and how you get the job done. Period.
When done right, branding repels those that aren’t right for you. Yes, it doesn’t matter how big their budgets are! They aren’t right for you if they don’t appreciate you and your expertise.
When the connection is correct, the people you attract value you and would more readily invest in working with you. They would purchase your products and service and come to those decisions sooner because they trust you. Time is money, right?
It’s All About Trust
When people trust you and know that you can help them achieve their goals or the transformation you promise, they are more willing to invest in higher price points.
Branding Will Lead to Price Increases
As you can see, I genuinely love helping my clients identify both their personal brand and their business brand. For entrepreneurs, I can’t see doing one without the other.
Entrepreneurs these days start their business as an extension of their expertise and want to contribute to society. This goes far beyond the “increase shareholder wealth” mantra decades past.
If you’re still on the fence about branding, let me leave you with this thought. Branding will lead to price increases because it readily connects your expertise with those that need you. You’ve magnetized each other with your messaging. Do you remember those Mastercard Commercials? The tagline was, “There are some things money can’t buy; for everything else, there’s Mastercard.”
The look on your baby’s face when he sees a Christmas tree for the first time ~ priceless.
Seeing your grandparents for the first time in twenty years ~ priceless.
Signing on with an expert who can help you achieve your goals and transform your life for the better ~ priceless.
If you would like to talk about this more, privately with me, please complete the discovery call application below. I look forward to working with you!~Janet
Help Them Find You
You want the people who are meant to work with you to find you sooner than later. You don’t want them going to a competitor. Instead, you want them to go to you because you’re the right expert to take them where they need to go. How are they going to find you ASAP?
Once they find you, how will your marketing materials (website, social media, etc.) help nurture them to a 1:1 sales conversation with you?
Get Your Sales Game On!
And, once you book the sales conversation, make sure that you’re prepared. Preparation consistently demonstrates high value, expertise, and professionalism.
I’m always surprised when an entrepreneur wants to wing it or use a cold sales template. Instead, concentrate on the goals they want to achieve and position your offerings (premium offerings too!) to deliver the transformation.
If you’d like to touch base with me to talk more about that, please do so. I’d love to hear your thoughts!
Keep on reading!
Janet Johnson is a small business advisor and author of My Money Pivot: An Entrepreneur’s Guide to Finding & Making More Money and this educational blog. All views expressed belong solely to Ms. Johnson and do not represent the views of her employer.