Branding yourself is important because it tells people more about your personality. If you’re a business owner, go beyond branding, not just your business. Make sure your personal branding is taken into consideration too.
Chiropractor Example
For example, we have two chiropractors in the same office. While they have a similar profession, both individuals work entirely differently. How do we know this? Their brand.
One chiropractor is quick and efficient. He’s systematic in that he has his medical assistants usher in his patients and set them up with a TENs unit and heat for precisely 10 minutes before he comes in to perform the adjustments.
The other chiropractor doesn’t utilize medical assistants. She talks to her clients about ergonomics, nutrition and suggests fitness routines. She only uses the TENs unit for specific clients but also uses other tools depending on each individual’s needs.
Now, which chiropractor do you want to work with? We have a 50/50 split depending on your personality and what you need from your doctor.
Branding Yourself is a Communicative Tool
Remember, branding who we are is a communicative tool that helps people know who you are, what you stand for, how you do it, and whether or not they want to work with you.
In a previous article, I wrote about how your prospects need to know what to expect when you’re about to ring their doorbell, approach them, and conduct a sales conversation. Branding will lead to price increases because it conveys value and transformation. Therefore, personal branding is essential because it creates transparency and positive expectation.
When you step forward with transparency and positive expectation, this is the absolute best space for you to begin nurturing a prospective new client/customer.
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Janet Johnson is a small business advisor and author of My Money Pivot: An Entrepreneur’s Guide to Finding & Making More Money and this educational blog. All views expressed belong solely to Ms. Johnson and do not represent the views of her employer.