Why Niche Marketing is Important
Niche marketing is important because it helps you define, refine, and up-level your business communications. Niche marketing is similar to target marketing. And, for targets, there’s a bullseye, right? Think of it this way: Your ideal niche is the bullseye.
Janet Johnson is the author of My Money Pivot: An Entrepreneur’s Guide to Finding & Making More Money. Before becoming a coach, Janet gained seventeen years of experience in a family-owned manufacturing company. She also trained small business owners in Financial Management and Lean Enterprise for seven years through contracts with the State of Connecticut and the Small Business Administration for seven years.