What do Customers Want From You?

As a small business owner, it’s essential to understand what your customers want from you. After all, they are the ones keeping your business afloat! Keep reading to find out what your customers want from you and your business.


Your customers want you to be communicative. They want to know what’s going on with their order and to be able to reach out to you if they have questions or concerns. The best way to communicate with your customers is through email and phone calls. Email is great for sending updates and general information, while customers can use phone calls for more personal interactions.


These days, customers are looking for a more personalized experience. They don’t want to feel like a number or a faceless entity—they want to feel like an individual. One way to personalize the customer experience is to use their name when you can. For example, you can start phone calls with, “Hello, XYZ!” Or, if you send out emails, you can use a tool like Mail Merge to insert each customer’s name into the email body.

Deals and Discounts

Everyone loves a good deal! Your customers are no exception. Sales and discounts are one of the main reasons why people shop online. As a small business owner, you should consider regularly running promotions and offering discounts. This will not only make your customers happy but also help increase sales and boost your bottom line. Just be sure not to go overboard—too many deals and discounts can devalue your products and services.


As a small business owner, it’s essential to understand what your customers want from you. By being communicative, personalizing the customer experience, and offering deals and discounts, you can keep your customers happy and coming back for more. Would you like to talk more about this? Apply for a free consultation using this link.

Published by Janet Johnson, MBA | Small Business Coach

Janet Johnson is the author of My Money Pivot: An Entrepreneur's Guide to Finding & Making More Money. Before becoming a coach, Janet gained seventeen years of experience in a family-owned manufacturing company. She also trained small business owners in Financial Management and Lean Enterprise through contracts with the State of Connecticut and the Small Business Administration for seven years.

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